Doohapps Interactive Screen
We’ve put a 2m x 2m video wall in the cinema foyer and varied broadcasted video trailers with interactive promotion of the same movie during three weeks. We used a very intuitive gesture based app (Popcorn) that makes the content move as one passes by. We have also deployed a webcam based audience measurement app to report the number of viewers, their gender and viewing time. In result, more than 10x more viewers looked at the interactive content versus the broadcasted videos!, The dwell time (the time that passer by look at the screen) increased with a factor 3 and more. The mission that we accomplished was to increase the revenue for the cinema by enhancing the lobby experience, impact concession sales and register viewers.